BMW has selected New York-based Dotglu, LLC as its new U.S. Consumer Relationship Management (CRM) agency-of-record. This selection was a result of a national agency search that began in July 2005. Dotglu will work in direct partnership with GSD&M, the lead agency recently awarded the BMW national brand and advertising business. As the CRM partner company, Dotglu will work with GSD&M and BMW to maximize the total customer experience in all areas of CRM, direct marketing, database marketing and interactive marketing initiatives, including the r...
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at 3:14 PM EST
