Lexus ranked number one in the J.D. Power and Associates 2005 Customer Retention StudySM. Results released yesterday showed Lexus gaining 3.5 percentage points from 2004 to take the lead in 2005 by retaining 63.0 percent of its customers. The industry average was 49.6 percent. The study measures the percentage of new-vehicle buyers and lessees who replace a vehicle that was previously purchased new with a new vehicle from the same nameplate. According to J.D. Power, vehicle quality and customer service experiences are key factors in influencin...
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Posted by masterserg
at 2:37 PM EST
