Crossovers and Hybrids Highlight
Topic: Auto News
Crossovers and hybrids will be big in the Big Apple as automakers showcase their latest offerings at the New York International Auto Show. Running April 14 through April 23, the New York Show brings back many models previously seen at Detroit's North American International Auto Show (NAIAS) and will showcase several new vehicles.
"The key themes will be crossovers and hybrids," said Stephen Murray, manager, Competing Product Plans for Ford. "Along with products like the Ford Edge and Lincoln MKX, we'll see competitor crossovers like the Saturn Outlook, Acura MDX and GMC Acadia. More automakers are jumping into the hybrid market, like Lexus with it's LS and Nissan with a hybrid Altima."
The crossover surge is hardly surprising. According to George Pipas, manager Sales Analysis, crossovers are expected to outsell SUVs for the first time this year.
"The growth rate for CUVs has been phenomenal when you consider they started from ground zero in 1995," Pipas said. "We expect sales for this category to continue for some time."
Ford jumped on the trend early with the Freestyle and continues this year with the 2007 Ford Edge, Lincoln MKX and Mazda CX-7 five-passenger CUVs previewed at NAIAS in January and on display at the New York show.
New York will also see the debut of the seven-passenger Mazda CX-9. While the vehicles are stable mates, the CX-9 is not simply a longer version of the CX-7. The vehicle incorporates an all-new platform architecture with unibody construction, an all-new 3.5-liter V6 engine and a new six-speed Sport AT automatic transmission.
Ford is also paying attention to more traditional customers at New York with the introduction of the new F-150 FX2. The FX2 will be a stylish sport truck with unique exterior and interior design elements, differentiating the vehicle from the standard F-150. The FX2 is aimed at customers wanting a more stylish appearance and who do not need four wheel drive.
"FX is our designation for specialty models that feature unique appearance upgrades and in some cases hardware changes," said Raj Sarkar, F-150 assistant marketing manager. "The FX2 builds on our constant offering of unique models as part of having the most truck configurations in the business."
An aggressive front end with a dark billet grille, clear headlamps with platinum bezels, and deep front valence, highlight a custom monochromatic look The interior offers Black Captains Chairs with red stitching in cloth (with red inserts) or leather and a flow-through center console with floor shifter, among other features.
The F-150 FX2 Sport Package is being introduced for the 2007MY, going on sale this fall.

NEW DESIGN PROCESS RESULTS IN LUXURY AND PERFORMANCE WHEEL ON LINCOLN CONCEPT SEDAN
Topic: Auto News
Blending the latest digital design technology and rapid prototyping with a method as simple as child's play, Lincoln designers developed an exquisite luxury wheel with high-performance attributes. The substantial 20-inch wheel, with its five/five spoke configuration and multiple finishes, will turn heads whether the wheel is turning or not. Designers know because they decided on the ultimate design after attaching miniature models of their six favorites on a wall and spinning them to see which looked best in motion. The wheels will be featured on a Lincoln teaser vehicle at the 2006 North American International Auto Show. "When the wheels are spinning, the light literally dances from spoke to spoke," says Gordon Platto, chief designer. "There's an emotional connection with the moving wheel that the customer ultimately experiences. Now, we're adding that experience to our process." This simple, hands-on exercise cut almost two weeks out of the design process, explains Robert Gelardi, a senior designer who created the wheel. "To enhance and expedite our process, we rapid-prototyped six-inch scale models that were made overnight so we could look at the wheel with different combinations of finishes," says Gelardi. "By expediting the three-dimensional evaluation, we achieved the right wheel design for this sedan very early in the development process." [Rapid prototyping is the process of making a physical model of a part directly from 3-D CAD data.] Once the final selection was made, designers used advanced design software called Bunkspeed to fine tune the wheel digitally. Bunkspeed allows designers to change vehicle features instantly, with the click of a mouse. Traditionally, wheels have been designed on screen and evaluated from full-size, 2-D renderings glued to tires. After favorite rendering was selected, a full-size model wheel was then produced. Any changes to the wheel at this point required additional full-size models - a costly and time-consuming process. Because renderings cannot show precise proportions nor can they recreate the effect of light on the wheel, it's not uncommon to have to produce additional full-size models. "Previously, we couldn't take into account the 'spin' look during the selection process," says Xitij Mistry, exterior designer. "With the six-inch models, we now have a method that is more accurate and efficient." The Result The commanding 20-inch wheels represent the hallmark of American design, says Platto. "The trend in wheels is to make a statement. And these wheels do exactly that. They have a sense of importance, a presence, that you find on American vehicles," he says. To maximize the perception of the wheels' size, Gelardi and Mistry used exposed lug nuts on the secondary spokes, allowing the major spokes to travel uninterrupted from edge to center. "The sculpted shape of the spoke dives toward the center of the wheel, adding visual length," says Gelardi. "This makes the wheel appear deeper and the tire wider." says Gelardi. The five/five spoke design marries luxury and performance in a bi-level arrangement. Five major spokes are positioned at the outer edge of the wheel and five secondary spokes, having a different shape, are placed farther back. This portrays a sense of depth while accommodating multiple colors and finishes. With five/five spokes, customers have more opportunities to personalize their wheels, choosing polished or vapor-blasted alloy as well as a variety of colors that would match the vehicle's body. Depending on the paint and polish treatment of the spokes, the wheels will appear to have five spokes, giving the car a sporty, performance attitude. Or they will appear to have 10 spokes, underlining the sedan's elegance and grace. "Using different paints combined with different finishing processes gives you a very cost-effective way to achieve multiple appearances from one wheel," Gelardi says. Says Platto: "At Lincoln, we're just as concerned with how a wheel looks when the vehicle is parked as when it is in motion. We want to make sure our wheel is beautiful in both cases, so we came up with an amazingly simple way to do that in the studio."...


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FORD COMPLETES SALE OF THE HERTZ CORPORATION TO PRIVATE EQUITY GROUP
Ford Motor Company (NYSE: F) announced today it has completed the sale of The Hertz Corporation to an investor group of leading private equity firms. The investor group, composed of Clayton Dubilier & Rice, The Carlyle Group and Merrill Lynch Global Private Equity, purchased the equity of The Hertz Corporation in a transaction valued at approximately $15 billion including debt. Under the terms of the agreement, which was entered into last September, Ford received $5.6 billion in cash for the sale of its 100 percent ownership interest in Hertz. As a result of the sale of Hertz, Ford will recognize a pre-tax gain in the fourth quarter of 2005 that is estimated to be in the range of $1.1 billion to $1.3 billion. Hertz operates the largest general-use car rental business in the world and one of the largest industrial, construction and material handling equipment rental businesses in North America, based on ...

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Kia Sorento completes around the world expedition
Christer Gerlach, the record-breaking Swedish driver and adventurer, successfully completed the '(R)Sorento Around the World Expedition' -- a 27,000-kilometer global adventure -- on Friday (December 16), when he drove his completely standard Kia Sorento SUV up to the gates of Stockholm's Royal Palace almost exactly four months to the day since his mid-August departure from this Swedish landmark. 'My earlier confidence in the performance, quality and reliability of the Kia Sorento proved to be well founded,'+/- enthused the 61-year old Swede. 'The Sorento's large diameter wheels and tires were essential to successfully finding an off-road route across much of Asia, as there simply were no roads or tracks to follow for much of the journey. I am of course delighted to be home in time for Christmas, but I am surprisingly fatigue-free as the Kia also proved to be a remarkably comfortable vehicle, even for this rather extraordinary journey.'+/- Gerlach's round-the-globe adventure took him to 11 countries, including the remotest regions of Kazakhstan and Mongolia, and a 3,500-kilometer wilderness trek across the largely unmapped wastelands of Siberia en route to the famous Russian port of Vladivostok and the ferry to South Korea, the half-way point in his epic journey. For this demanding challenge, Gerlach chose a 3.5-liter, V6-engined, automatic transmission Sorento, running in completely standard specification and on normal road tires. The Swede's 'fullest confidence in Kia's 4x4'+/- led to his decision to him to travel solo, without a support team, and to schedule one engine oil change as the only maintenance throughout this mammoth motoring expedition. Gerlach's pre-departure confidence was indeed well founded. The only unscheduled attention the Sorento required en route to Korea was to fix two punctures, one light bulb and one loose headlamp. During the second half of the world tour, Gerlach had to fix another light bulb, but otherwise the Kia ran entirely '(R)trouble-free.' The second half featured a trans-continental multi-state crossing of the USA and Mexico via Route 66 (visiting California, Nevada, Arizona, Utah, New Mexico, Texas, Arkansas and South Carolina); a trans-Atlantic voyage aboard the world's largest car transporter vessel (the 7,000 car capacity Boheme) to Bremerhaven in Germany; and the final leg, via the 8-kilometer Oresund bridge from Denmark, to his Swedish home town. 'We are extremely proud to have partnered Christer during his epic adventure,'+/- comments Yong-Hwan Kim, Senior Executive Vice-President and COO of Kia Motors Corporation, who travelled to Stockholm in June to personally hand over the keys for the new Sorento to Mr Gerlach. 'His exciting global challenge has allowed us to demonstrate the reliability, quality and excellence of our products all around the world and to ...

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CUT TAX AND FUEL COSTS - BUY FUEL-SIPPING FORD ESCAPE OR MERCURY MARINER HYBRID
The cost of owning a hybrid vehicle becomes even more attractive in 2006. Beginning Jan. 1, buyers of the Ford Escape Hybrid and Mercury Mariner Hybrid - the world's cleanest, most fuel-efficient SUVs - can look forward to significant tax savings. "Our hybrid owners tell us how much they enjoy their Escapes and Mariners because of the way they look, the way they drive and their fuel economy," says Christine Biondi, Escape Hybrid marketing manager. "Now with these new credits, our customers can subtract directly from the money they owe the IRS. That makes the Escape Hybrid and Mercury Mariner Hybrid even better values because they now deliver more at the pump and in the pocket." Today's owners of an Escape or Mariner Hybrid can look forward to considerable deduction in April by being eligible for up to a $2,000 tax deduction, reducing their taxable income for an after-tax savings of up to $700. The deduction is being replaced in 2006 with a new sliding scale tax credit that can be used directly against the amount owed to the IRS. The Internal Revenue Service has not officially said how much the tax credits will be. However, Ford expects buyers of the Escape Hybrid and Mercury Mariner Hybrid to be eligible for a credit of $2,600 for two-wheel-drive versions and $1,950 for four-wheel-drive models. Hybrid buyers are encouraged to review state or local laws to determine whether there are further tax incentives related to hybrid ownership. In addition, Congress recently approved a new law that allows states to provide owners of hybrid electric vehicles access to High Occupancy Vehicle lanes. The Ford Escape Hybrid, the world's first hybrid SUV, is entering into its third year on the market. In addition to the Escape Hybrid, Ford sells the Mercury Mariner Hybrid, while Mazda has a test fleet of Tribute hybrids on the road today. Mazda will begin selling the Tribute Hybrid in 2007. In 2008, the three SUVs will be joined by the Ford Fusion Hybrid and Mercury Milan Hybrid. And by 2010, Ford will sell 250,000 hybrids globally and offer the option in up to half of its Ford, Lincoln and Mercury nameplates.

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Sand Castles, Laser Printers Improve Fuel Economy, Cost and Reliability of Ford Vehicles
Topic: Auto News
While Ford Motor Company's new Beech Daly Technical Center may be the most sophisticated prototyping complex in the industry, the mediums they use may not seem like the stuff of rocket science. Sand castles, laser printers, and candle wax are used to quickly and efficiently build prototype parts used to test every nut and bolt on a new car. Housed in a rather unassuming building in Livonia, Mich., the center is capable of casting, machining, assembling and testing every major powertrain component, faster and more efficiently than ever. Prototype components are used in every stage of vehicle development, with the intent of making the product more reliable, more fuel-efficient, and more affordable for the consumer. The BDTC facility's rapid prototyping brings these benefits to the consumer faster, and more economically than ever. Five years ago, the time required to turn computer-aided design data into a functioning engine prototype could require more than six months. Today, Ford plans to build the first prototype of an all-new engine program from scratch in just 10 weeks. For Ford, this quick reaction time is expected to cut one to two years off of the typical time required to bring a powertrain to market. In addition, rapid prototyping eliminates the expense of tooling previously required to make functional components. This saves up-front costs, and significant costs as the engineering process drives design change. For example, the tooling for a small engine component could cost as little as $10,000. However, if nine design changes are required through the program, the cumulative cost of tooling alone could be $100,000. These cost savings increase exponentially with larger, more complicated components, such as engine blocks, cylinder heads and intake manifolds. "We believe the Beech Daly center is the most advanced prototyping facility in North America," says Todd Kloeb, manager, Engine Manufacturing Development Organization. "Paired with our sister facility in Dutton, England, Ford Motor Company now has the most sophisticated prototyping organization in the world. The center features proprietary technologies, but our advantage is not just in hardware and equipment. Rather, it's how we deploy that technology for significantly faster, cheaper prototype production." The BDTC relies on six techniques to produce prototype components. Two rapid casting techniques produce functional metal components that replicate sand-cast or high-pressure die-cast production components. Four rapid prototype technologies replicate functional plastic components, or non-functional, design-aid replicas. Here, computer data is translated into molds, built out of sequential layers of sand. These molds would humble the most elaborate sand castles, as these precise sand molds are filled with molten metal to make functional prototype pieces, such as an engine block. A pre-mixed layer of sand and activator is first applied to the entire build platform. Next, a printhead squirts a binding mixture onto the layer of sand. The activator and binder harden, creating the sand mold, one layer at a time, from bottom to top. Once the excess sand is removed, the mold can be filled with molten metal to cast the prototype piece. This makes very accurate, very intricate metal prototypes, such as transmission valve bodies. The begins by producing a rapid prototype master directly from CAD data. A silicone mold of the master is then filled with wax to create a pattern. These wax patterns are then dipped in ceramic. However, these ceramic pieces are not meant for display on a kink-knack shelf. After the ceramic hardens, the wax is replaced with molten metal to cast the prototype piece. SLS is used to make functional plastic components. For example, technicians at the center used SLS to develop functional intake and velocity stacks for use on Ford Racing's championship-winning FR500C Mustang. The Selective Laser Sintering process involves the production of a physical model by melting specific sections of powdered material, layer by layer. Like a laserjet office printer, the SLS laser beam scans each layer on the powder bed to fuse the fine particles into a solid area. Another layer of powder is then deposited and the next layer of the part is drawn. The solid sintered material forms the part, while the loose material acts as a support. When the build is finished, the loose material is removed to reveal the prototype piece. (click here for related story) Stereolithography can produce a very accurate, very inexpensive replica of a component in plastic. These are not functional pieces, and are usually used for design aid, or engineering models. For example, SLA replicas of metal castings are used to verify machining patterns and tool paths before the expensive metal components are cut. SLA components are made by curing a photosensitive liquid resin, which forms a solid surface when exposed to an ultraviolet laser. Each layer of the part is scanned onto the resin surface. Once a layer has been scanned, the build platform is lowered below the surface of the resin, and the process is repeated. When the build is complete, the part is raised out of the liquid resin, cleaned, and fully cured. Car Reviews Concept Car Auto Insurance Tires Wheels

No-tools Prototyping Technology Saves Ford Millions
Sometimes, it's just as important to recognize a good idea and help bring it to fruition as it is to originate the concept. Such was the case a few years ago when Ford Motor Company learned of two experimental technologies at American universities - Selective Laser Sintering (SLS) and 3D Printing Sand - capable of producing prototype parts without expensive tooling. With Ford's help, those processes are at the forefront of rapid prototyping technologies, helping the company dramatically slash costs, improve time to market and better handle frequent product changes. "Those two technologies combined have saved millions of dollars since their launch just six to eight months ago," said Todd Kloeb, manager of Ford's Beech Daly Technical Center. "That doesn't include other benefits, such as much faster product development time and greater knowledge of the production processes necessary to mass produce the part." Ford's role in bringing SLS and 3D Sand Printing to the auto industry was to combine the materials experimentation in the U.S. with automation technology needed to utilize the materials being developed in Europe. Ford's Office of General Council navigated the legal waters, ultimately allowing Ford a head start on the competition. "Soon, other automakers will be able to use the technology, but because Ford did the leg work, we will have at least a year's advantage," Kloeb said. "These technologies completely revolutionize how we go through the product creation process. They are critical enablers of our new Global Product Development System." Both SLS and 3D Sand Printing literally grow prototype components in small sections, or slices, from a computer-aided design (CAD) model. Creating components this way results in extremely precise parts. In the case of SLS, a laser is used to sinter, or fuse, specific sections of powdered material. Three-Dimensional Sand Printing incorporates a print head - much like that used in inkjet printers - to distribute standard foundry binding material to layers of production sand. Unlike SLS, the print heads and build chambers are fully scalable and can be made as large as necessary to accommodate bigger components. Lasers become more difficult to manage once they reach a certain size. Both technologies are capable of producing production-ready components much faster than previous methods, at a fraction of the cost. "Three to five years ago, we would spend hundreds of thousands of dollars on a disposable prototype tool for a die cast part, and then wait a year to get the tooling to make the part," said Kloeb. "If we had subsequent changes to the part, that added more cost to change the tool and tacked on additional time to make each new part." Now, a prototype part can be produced within days of receiving the CAD drawing. The same goes for changes. The turnaround time is extraordinarily fast. And there are no prototype tool expenses. "These technologies can be leveraged in so many areas, such as to facilitate frequent changes," said Kloeb. "For example, every year, nearly all programs undergo changes to intake manifolds to accommodate new regulatory requirements. We can do that in a snap, now." Aircraft manufacturer Boeing already is using SLS to manufacture parts for some of the company's fighters. Kloeb says the technology could even be used on low-volume automotive products, such as the Ford GT. It becomes too expensive at higher volumes, though. According to Kloeb, Ford will launch another rapid prototyping technology in the first quarter of 2006 that will have just as much impact as SLS and 3-D Printing Sand. Car Reviews Concept Car Auto Insurance Tires Wheels

MAZDA TO INCREASE MZR ENGINE PRODUCTION TO 705,000 UNITS
Due to increased global demand for its models with MZR engines of 1.8 or 2.3-liter displacement, Mazda Motor Corporation has plans to raise production capacity at its head office plant in Hiroshima. In May 2005, MZR engine production figures stood at 537,000 units produced per annum, and this has subsequently been raised to 650,000 units. With positive Mazda momentum creating more demand, production of the MZR engine will be further increased in January 2006 to 705,000 units per annum. Starting with the sales launch of the Mazda6 in May 2005, the MZR has become the mainstay engine of vehicles like the Mazda3, Mazda5 and MX-5 Roadster, powering roughly 75 percent of Mazda vehicles made in Japan. Additionally, in August 2005, Mazda introduced the high power and eco-friendly MZR DISI Turbo, a direct injection gasoline engine linked with an intercooler and mounted on the Mazdaspeed Mazda6. This increase in engine production capacity has become necessary to respond to the strong sales of Mazda3 and MX-5 Roadsters in Europe and North America. At the same time, Mazda is aligning its engine production and supply with a view to the U.S. launch of the CX-7 SUV Crossover, scheduled for Spring 2006, along with the Japan launch of the All-New MPV in February 2006. "Strong sales of the Mazda3 mean that Mazda has to increase production to try and meet demand and, with more new generation models coming, expanded production capacity for the MZR engine allows Mazda to respond in a flexible way," said Masaharu Yamaki, managing executive officer in charge of production and business logistics at Mazda. "The MZR engine is one of the most important powertrains in the Mazda lineup, and puts the Zoom-Zoom into many of our cars. I want to continue providing our customers with attractive cars that make them feel they have something special, something delightful, when they get a Mazda vehicle," he added. Car Reviews Concept Car Auto Insurance Tires Wheels

Ford Volunteer Corps Building a Better World
Topic: Auto News
A year ago the Ford Volunteer Corps was just an idea waiting to be put into action, but when tragedy struck December 26, 2004, the Corps quickly became a reality. Like people across the globe, Ford Motor Company Chairman and CEO Bill Ford was horrified by the destruction of the tsunami, which killed approximately 275,000 people and left hundreds of thousands homeless. The company had to do something. Bill Ford initiated the Corps to make it more convenient for employees and retirees across the globe to volunteer for projects in their communities. The first major project was working with Habitat for Humanity International to rebuild housing in areas hardest hit by the tsunami. "I am very proud of the way this company and its people responded to the tsunami crisis," said Bill Ford. "The creation of the Ford Volunteer Corps helped us institutionalize that spirit." With the help of Ford volunteers, at least two communities that were destroyed by the 2005 tsunami started to rebuild. With volunteers from Ford Thailand and Ford India taking the lead, the Corps began with the village of Khao Lak located in the Southwestern region of Thailand, and with a fishing village 100 km South of Chennai in India. Since March, Ford Motor Company has sent 25 volunteers a week to Khao Lak - these volunteers often travel as far as 14-hours away by bus from their residence in Bangkok and Rayong. To date, more than 400 volunteers have given more than 25,000 hours to this effort and will extend into the new year. In India, Ford partnered with the Confederation of Indian Industry to adopt the 255 families of Panaiyur Periya Kuppam. To date, Ford of India has donated 25 new boats and fishing nets to support 75 families, paid school fees for children, conducted a summer camp for children, organized a children's club and started an engine repair training program for youngsters in the community. "People care so deeply and want to make a difference," said Executive Director, Ford Volunteer Corps, Jim Bright. Their mission: "We work to make a living. We volunteer to make a life." Throughout the world, the Corps partners with community groups that provide volunteer opportunities to Ford employees. It is estimated that more than 100,000 employees and 100,000 retirees worldwide participate in volunteer efforts each year. Habitat for Humanity projects, part of the company's 16-hour community service program for salaried employees, is one of the most popular causes. "Employees who donated their time and talents to help tsunami and hurricane survivors tell us the experience changed their lives," said Bright. The volunteers were instrumental in providing shelter and housing for displaced families. "I can't even begin to list all of our initiatives that have helped this vital region in the Gulf Coast begin to recover," said Bill Ford. "But I can say this: of course we donated money. But at times like this, people know that Ford does more than just write a check." "Heart is something that cannot be measured, but it is something that can very much be appreciated," he added. Besides being good corporate citizens during tragedies, Ford volunteers make a difference each day in their own communities in many ways, ranging from cleaning parks and public lands to mentoring children and young adults. Volunteers throughout the world touch lives, uncover needs and bring people together. "I am reminded daily of the spirit and deep commitment of our volunteers," said Nancy McCauley-Branstetter, manager-Ford Volunteer Corps. "I hear stories every day about employees who serve their community, and who take their families on vacation overseas to build homes for people in need."
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TECHNOLOGY BREAKTHOUGHS MARKETED TO OTHER COMPANIES
Topic: Auto News
Technology such as Roll Stability Control, Night VisionTM and computer-controlled ignition keys, no doubt, make Ford Motor Company's products better. But they also have a lot of commercial value to suppliers, other industries, and even other automakers. Technology Commercialization, Inc., part of Ford Global Technologies, LLC, actively seeks markets to license out Ford's innovative technologies. By doing so it helps Ford's bottom line generating millions of dollars in license revenue and cost-savings. "We don't create the technology, but we work with Ford's technologies and think of the best commercial applications for it," said Keith Hughes, director, Technology Commercialization. "We are very much leveraging Ford's innovations." Consisting of only a five-person specialized staff, in 2004 Technology Commercialization's revenue was $4.5 million, growing by 25 percent each of the last few years. It also is projected to have earned Ford over $10 million in cost savings. Cost savings occur, for example, when a licensee takes on the cost of managing a licensed technology. Technology Commercialization manages over 200 royalty-bearing licenses, on a wide variety of technologies. Some of its top-sellers include the Ford-invented ignition keys, which they license to locksmiths and other automakers. And Ford's Night VisionTM technology-considered to be the best around-is licensed out to the government for military applications, as well as for home and commercial security surveillance. Likewise, the Ford-invented trunk release handle-which lets someone get out of a locked trunk-is licensed to DaimlerChrysler and General Motors. Software used in vehicle computer systems is another large area of Technology Commercialization's licensing efforts, generating up to 35 percent of revenues. Technology Commercialization works with automotive suppliers, such as Lear, TRW, Bosch, but they also actively seek markets in outside, specialized companies. But it isn't giving away Ford's innovative advantages, however. They are capitalizing on it. "We are generating royalty from components, but we are also maintaining a competitive advantage." said Chris Danowski, licensing manager, Technology Commercialization. "You don't necessarily want to license out your best technology, but you can offer earlier iterations, get revenue from them, and still be on top of the curve." For example, by licensing out first-generation Hill Decent Control technology, while working on second- or third-generation versions, Ford maintains its leadership. Plus, by providing earlier iterations of a technology it creates market interest in a product. Nonetheless, licensing deals with suppliers or other third parties include agreements that protect Ford's position. Technology Commercialization works closely with Ford's scientific research community, offering guidance and feedback on commercialization potential. Often scientists and engineers, so involved in the technical side, may not be entirely aware of the commercial applications. "A lot of engineers and scientists like us because they invent things or make something and it doesn't always quickly make it into production," said Hughes. "And they see us as an ally to help them commercialize their technology. So it's a real encouragement for them." With business backgrounds in sales, marketing, product development and software-the Technology Commercialization team can see things from a strategic perspective. It can work with say, Purchasing, and make sure that Ford doesn't give away its ideas, and instead looks at ways to patent and own ideas and sell them. "We are proactive about what technology we ought to be patenting and where the commercial opportunities are," said Hughes. "If, for example, there is a great technology created and Ford at the moment can't utilize it, we might go ahead and get a patent on it and try to license it out. Ford cannot use all of the inventiveness that comes out in the company, as much as I'd love that to be the case. Technologies Commercialization enables us to get good value for that kind of technology."...
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